Every five seconds, Mova’s first pet GPS tracker can refresh a dog or cat’s location — and the more interesting part is that the company wants owners to talk back through the collar.
The Mova SureTrack Pro is now available in various European countries for €99.99 ($114), according to Notebookcheck. On paper, it is a lightweight collar-worn tracker. In practice, it shows how pet gadgets are starting to borrow from phones, wearables, baby monitors, and smart home devices like Xiaomi’s washer-dryer: location, voice, alerts, history, and recurring subscriptions packed into one small device.
A 27 g Tracker Turns Location Into a Live Pet Channel
Mova is best known for robot vacuums and lawn mowers, so the SureTrack Pro expands its smart home portfolio into a more emotional category: pets. That matters. A robot vacuum is about automation. A pet tracker is about anxiety, attachment, and control.
The SureTrack Pro weighs 27 g (0.95 oz) and is designed for cats and dogs weighing around 3.5 kg (7.7 lb) or more. It sits on the collar and uses GPS, AGPS, LBS, Bluetooth, WLAN, and Active Radar for positioning. Mova says the device can transmit location every five seconds with meter-level accuracy.
The headline feature, though, is real-time two-way voice communication. That moves the product beyond “where is my pet?” into “can I intervene right now?”
MLXIO analysis: this is the real shift. The device is not just a recovery tool. It is a remote presence device. Whether that presence meaningfully helps the animal is a separate question.
Six Positioning Technologies, LTE/4G, 5G, and One Big Behavior Question
The SureTrack Pro’s feature stack is broad for a first pet GPS product from Mova:
- Tracking: Location updates every five seconds
- Positioning: GPS, AGPS, LBS, Bluetooth, WLAN, Active Radar
- Connectivity: LTE/4G and 5G through an integrated eSIM
- Voice: Real-time two-way voice communication
- Geofencing: Up to four safety zones
- Activity: AI-powered tracking for distance, duration, and weekly reports
- History: 365-day location history
- Find-nearby tools: Built-in LED light and sound alert
That makes the daily use case easy to understand. An owner could monitor a dog in a yard, keep tabs on an outdoor cat, check where a pet is during a walk with someone else, or use voice when an animal has run away or become lost.
But the voice feature needs scrutiny. Pets do not respond to remote audio like humans do. Some animals may recognize a familiar voice and come closer. Others may ignore it, become confused, or react differently outdoors than at home. The source does not provide training guidance, test results, battery life, waterproofing, audio clarity, or performance details under weak cellular coverage.
Those missing details matter more than the spec sheet suggests. As we often see in consumer hardware coverage — including our look at how a sub-$100 device competes on practical endurance in Under $100, TrimUI Brick Pro Packs More Screen Time — the experience depends on what happens after the headline feature meets daily use.
The Real Price Is €99.99 Plus the Subscription Clock
The SureTrack Pro is priced at €99.99 ($114) in Europe. Each purchase includes a free one-month trial subscription. After that, a paid subscription is required to unlock the full feature set.
| Plan | Annual cost listed by Mova | Dollar equivalent listed |
|---|---|---|
| Three-year plan | €73.33 per year | $84 per year |
| Two-year plan | €80 per year | $92 per year |
| One-year plan | €96 per year | $110 per year |
This is where the economics become clearer. Mova is not just selling a collar accessory. It is selling a connected service. The eSIM, location updates, history, geofencing, and voice features all point toward recurring revenue.
MLXIO analysis: the device price is low enough to get attention, but the subscription defines the long-term cost. A buyer keeping the tracker active for three years pays far more in service fees than in upfront hardware. That is not unusual for cellular trackers, but it changes the purchase decision from “Do I want this gadget?” to “Do I want another annual connected-device bill?”
The same tension shows up across consumer tech: cheaper hardware can hide harder tradeoffs around components, services, and feature access. We covered a related hardware tradeoff dynamic in Key Display Bet Gets Cut From Cheaper Apple Vision Pro.
PetPhone Shows Two-Way Voice Is Becoming a Category Test
Mova is not the only company experimenting with pet communication. Related supplied reporting on PetPhone describes a pet-focused device with two-way calling, global real-time location tracking, geofencing, activity monitoring, and an IP67 rating. Tom’s Guide’s hands-on details listed $90 pricing, a data plan expected around $10 a month, five days of battery life, and a 37 g weight for pets over roughly 8 pounds.
That comparison is useful because it frames SureTrack Pro’s choices.
| Feature | Mova SureTrack Pro | PetPhone |
|---|---|---|
| Weight | 27 g (0.95 oz) | 37 g |
| Minimum pet size | Around 3.5 kg (7.7 lb) | Roughly 8 pounds |
| Price | €99.99 ($114) | $90 |
| Subscription/data | Paid subscription after one-month trial | Data plan expected around $10/month |
| Battery life | Not stated in supplied source | Five days |
| Waterproof rating | Not stated in supplied source | IP67 |
| Voice | Real-time two-way communication | Two-way calling |
The pattern is visible without overstating it: voice is becoming a premium feature in connected pet devices, not a novelty buried in a prototype. The unresolved issue is whether owners keep using it after the first week.
365-Day Location History Raises Trust Questions Mova Has Not Answered Here
A device that stores 365-day location history can be useful. It can also be sensitive. Pet routes can reveal home addresses, walking routines, travel patterns, and time away from home.
The supplied source does not spell out Mova’s data retention controls, sharing policy, encryption model, account security, or user deletion options. That does not mean there is a problem. It means the privacy story is incomplete from the available material.
Pet owners may focus first on safety: faster response if a pet escapes, comfort from speaking through the tracker, and reassurance from geofencing. Trainers and veterinarians would likely ask different questions: Is the voice feature used as a supplement to recall training, or as a substitute? Does the animal understand the sound cue? Could repeated remote calling create stress in some pets?
Those are not spec-sheet questions. They are welfare questions. Mova’s product page may address some of them, but the supplied source does not.
The Next Test Is Reliability, Not Novelty
The SureTrack Pro points toward the next version of pet wearables: GPS, cellular connectivity, audio, AI-powered activity reports, safety zones, lights, sound alerts, and long location histories in one collar-mounted device.
MLXIO analysis: if this category matures, the winners will not be the products with the longest feature list. They will be the ones that prove reliability in the unglamorous moments: weak signal, rain, night searches, low battery, scared animals, and owners who forget to charge yet another device.
For Mova, the immediate watch items are clear:
- Battery life: Not provided in the source, but critical for a cellular tracker.
- Durability: Waterproofing and impact resistance are not specified in the supplied material.
- Voice quality: Two-way communication only matters if it works outdoors and under stress.
- Subscription value: Buyers need to see which features disappear without the paid plan.
- Regional rollout: Pricing and availability outside Europe have not been revealed.
The SureTrack Pro’s promise is simple: find the pet, speak to the pet, and review where the pet has been. The harder question is whether that makes animals safer — or mainly gives owners a more sophisticated way to worry.
Key Takeaways
- Mova’s tracker shows pet gadgets moving beyond location recovery into real-time remote interaction.
- Two-way voice communication could give owners more control, but its practical benefit for pets remains uncertain.
- At €99.99, the SureTrack Pro adds another subscription-style smart device category to the connected home.
